Privacy Policy
Effective Date: September 10, 2026
Rolling Willow LLC, doing business as Kept ("Kept," "we," "our," or "us"), respects your privacy and is committed to protecting the information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, subscribe to our services, complete onboarding forms, communicate with us, or otherwise interact with our services — including websites we design and host on behalf of our clients.
By using our services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
We collect information that you voluntarily provide, including:
- Business name and DBA name
- Business address, phone number, and email address
- Website information and business hours
- Services offered and appointment scheduling information
- Customer communication preferences
- Tax Identification Number (EIN)
- Billing and payment information (payment details processed through third-party payment providers)
- Content you provide for inclusion on a website we build for you, including text, photographs, images, logos, and testimonials
- Communications with Kept
Customer Information
As part of providing our services, we may process information related to your customers, prospects, leads, and contacts, including:
- Names, phone numbers, and email addresses
- Appointment information and communication records
- Message history, chat transcripts, and other information you authorize us to process
Call Recordings and Chat Transcripts
All calls handled through the Kept service may be recorded. Call recordings may contain voice data, personal information, and business information exchanged during the call. Recordings are retained for ninety (90) days from the date of the call, after which they are deleted or anonymized.
Website chat conversations handled through the Kept Chat Agent are logged and stored, including the content of the conversation and any contact information a visitor provides. Chat transcripts are retained for the duration of the client's subscription and for ninety (90) days following termination.
Clients and their callers or website visitors may be subject to recording and communication disclosures depending on the jurisdiction.
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address, browser type, and device information
- Operating system and website usage information
- Cookies, pixels, and analytics information
Information Collected on Client Websites
Kept designs and hosts websites on behalf of our clients (Kept Site). When you visit a website hosted by Kept on behalf of a client, we may collect information on that client's behalf, including information you submit through chat, contact forms, or appointment booking. In that context, the client is the party responsible for the information collected, and Kept acts as a service provider to that client. Questions about how a particular business uses your information should be directed to that business.
2. How We Use Information
We use information to:
- Provide and operate our services
- Configure AI receptionist and chat agent services
- Design, build, host, and maintain client websites
- Complete onboarding and register businesses for telecommunications services
- Facilitate A2P 10DLC registration and compliance
- Verify business identity
- Schedule appointments and facilitate communications
- Process payments
- Provide customer support and improve our services
- Monitor service performance and detect fraud and security issues
- Measure marketing effectiveness and deliver advertising
- Comply with legal obligations
- Communicate with clients
3. AI and Automated Processing
Kept utilizes artificial intelligence technologies to provide customer communication, receptionist, and website chat services. Kept's AI receptionist is configured to identify itself as an AI when interacting with callers and website visitors.
Information provided by clients, call recordings, chat transcripts, and information exchanged through customer communications may be processed by AI systems in order to:
- Respond to inquiries and schedule appointments
- Route communications and generate suggested responses
- Improve service functionality and train AI models
While we take reasonable measures to safeguard information, AI-generated responses may not always be accurate or complete. Clients remain responsible for monitoring communications and verifying business-critical information.
4. Call Recording and Communication Consent
Call recording and communication consent laws vary by jurisdiction. Clients are solely responsible for determining the applicable consent requirements in their jurisdiction, obtaining any required consents from callers and website visitors, and providing required disclosures. Kept is not responsible for a client's failure to comply with applicable recording or communication laws.
Call recordings are retained for ninety (90) days from the date of the call and are then deleted or anonymized.
5. Third-Party Service Providers
We use trusted third-party providers to deliver our services. These providers may include:
- Telecommunications providers
- Artificial intelligence providers
- Payment processors
- Email service providers
- Website hosting providers and domain registrars
- Analytics providers, advertising platforms, and cloud hosting providers
These providers may access information as necessary to perform services on our behalf. Their use of information is governed by their own privacy policies and contractual obligations.
6. Telecommunications and A2P Compliance
To enable text messaging and communication services, we may collect and provide business verification information to telecommunications providers and industry registration systems. This may include business name, business address, EIN or Tax ID, website information, contact information, and business registration information. This information may be submitted to third-party registration systems as required for A2P 10DLC registration, telecommunications compliance, fraud prevention, and messaging services.
7. Cookies, Pixels, and Analytics
Our website uses cookies, tracking pixels, and similar technologies to remember preferences, analyze website traffic, improve user experience, and measure marketing effectiveness.
This includes advertising and analytics technologies operated by third parties, such as the Meta (Facebook) advertising pixel, which may collect information about your visit and share it with those third parties for advertising and measurement purposes.
You may control cookies through your browser settings. Disabling cookies may affect certain website functionality. See Section 12 for additional choices available to you.
8. Information Sharing
We do not sell your personal information for money. We may share information:
- With service providers who assist us in delivering services
- With telecommunications providers as necessary to provide messaging services
- With payment processors
- With advertising and analytics partners, as described in Section 7 and Section 12
- To comply with legal obligations
- To protect our rights and property
- In connection with a merger, acquisition, financing, or sale of business assets
9. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage can be guaranteed to be completely secure.
10. Data Retention
We retain information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.
Specific retention periods:
- Call recordings: 90 days from the date of the call
- Website chat transcripts: duration of subscription plus 90 days following termination
- Client account data: duration of subscription plus 90 days following termination
- Client website content: retained by Kept following termination, as described in our Terms of Service
- Other records: as required by applicable law or business necessity
When information is no longer needed, we may delete or anonymize it.
11. Your Rights and Choices
Subject to applicable law, you may request to:
- Access information we maintain about you
- Correct inaccurate information
- Delete information where legally permissible
- Object to certain processing activities
Requests may be submitted using the contact information below. We will respond to verifiable requests within a reasonable time and as required by applicable law.
12. Your Privacy Choices
Do Not Sell or Share My Personal Information
Kept does not sell personal information for money. However, our use of advertising technologies such as the Meta (Facebook) pixel may be considered "sharing" of personal information for cross-context behavioral advertising under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and under similar laws in other states.
If you wish to opt out of this sharing, you may:
- Enable a browser-based opt-out signal. We honor the Global Privacy Control (GPC) signal. You can enable GPC through a supported browser or browser extension, and we will treat it as a request to opt out of sharing for that browser.
- Adjust your browser cookie settings. Blocking or clearing third-party cookies will limit the information advertising technologies can collect.
- Adjust your device advertising settings. Both iOS and Android provide device-level controls to limit ad tracking.
- Opt out through the advertising platform. You can manage advertising preferences directly with Meta through your Facebook or Instagram account settings.
- Contact us. You may submit an opt-out request to info@getkept.ai and we will process it as required by applicable law.
Other California rights. California residents may also have the right to know what personal information we collect, use, and share; to request deletion; to request correction; and to be free from discrimination for exercising these rights. You may exercise these rights using the contact information below. We will verify your request before responding.
Authorized agents. You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and verification of your identity.
13. Children's Privacy
Our services are intended for businesses and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When material changes are made, we will update the Effective Date above and provide notice where appropriate. Continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.
15. Contact Us
Rolling Willow LLC dba Kept
29 Dumbarton Drive
Huntington, New York 11743
Email: info@getkept.ai
Questions regarding this Privacy Policy may be directed to the contact information above.